Thursday, July 27, 2006

Hot and thirsty work (and not just me!)

Amie and I have been out on the campaign trail this week signing up restaurants and cafes to our charter which asks establishments to
"protect and respect a child's right to be breastfed whenever they need it, not to ask nursing mothers to move or cover up, but to welcome them and treat them like any other customer"
. We've had a great reaction so far with most places saying they are already completely welcoming towards bf mums. They are supportive of our window stickers and tend to agree with our point that although they may have a bf-friendly policy, it's not advertised and new mums with low confidence just need that extra little boost before they nurse in public (NIP). A lovely Italian cafe owner today offered me an avocado and honey smoothie to quench my thirst (Amber was quenching hers on the boob). But even she was distracted enough to down half of my smoothie and then casusally switch back to yours truly.

Thursday, July 20, 2006

Breastfed Babies Eat Out



We are very excited and very tired and it's all go to get our Breastfed Babies Eat Out campaign on the road in time for World Breastfeeding Week 1 - 7th August! We've got some rather lovely organic retro tees in cafe au lait colours (see pics) which we'll be selling online (if only I could work out how to get my automatic PayPal integration thingy to actually work and not just dump me in the sandpit. Sandbox, whatever. We'll be hounding all the restaurateurs in Bristol to display stickers welcoming breastfed babies and their people and ignore them with nonchalance and grace in a 'breastfeeding in here is soo normal I wouldn't bat an eyelid' way, whilst giving them the odd free cuppa or kir royale. We've had a photoshoot today with the kids wearing our organic baby tees, and we have to admit, they are very cute. The messages read 'Real yummy mummies breastfeed' and 'Reduce food miles. breastfeed.' Indeed. Janine at charity t-shirts has been a very patient lady sweltering in the 35 C heat to get our samples made up in her ever-so-tiny shop in Bristol but we reckon it'll all be worth it if we can raise buckets of cash to help reclaim breastfeeding.

What else is new? Well, I've put a pledge on pledgebank to try to get some free advertising space in the national press. It's a bit dire, that it's down to individuals and charitable organisations to 'advertise' breastfeeding. The Government spends a fortune on making sure everyone has TV licences and knows all about the big switch to digital, but to spend on pushing something fundamental to our health like breastfeeding?! Naaah.

I've also been on the excellent site whattogive.com (actually to do with my brother's wedding list) but I saw the opportunity to post up our own funding wishlist, and so a truly great way to donate to very specific aspects of our cause is to give this site a visit. I'm putting up a permanent link on the right there, please look. I really need to sort out this PayPal thing, finish designing the stickers, postcards, I think Aime is writing some press releases and gadzooks, it's almost 3am and there's so much to do. Wish us luck. Later, Jox

Saturday, July 08, 2006

Paediatric nutrition as a clinical discipline

I came across this press release the other day from the UCL Institute of Child Health at Great Ormond Street Hospital. I was surprised at the announcement that heading up the UK's first stand-alone centre for paediatric nutrition would be the UK's first ever medical consultant in the discipline. Surprised, that, is, that this post and this facility didn't already exist. This just confirmed my deepest suspicions that for many in this country, early years nutrition just isn't given consideration. Breastfeeding is dismissed as 'unimportant' or 'irrelevant' and its long term positive effect on health denied. Just last week I was in a meeting at which a representative from a regional council who sits on local health boards told me that 'the jury was still out' on whether there was any long term health benefit to the child from breastfeeding. I just looked at her with popping eyes while my brain ticked over all the consequences of this stance. I thought about the key decision makers, doler-outers of cash in a cash-strapped NHS and how if they couldn't see an unequivocal need to promote breastfeeding for short term and long term health, how the hell will the bf message trickle down through overworked, and undermotivated health visitors, a great many of whom seem completely ambivalent about whether their clients breastfeed or not. Of course, there are some really passionate, bf-focused health visitors out there who have put themselves out to support it, but the anecdotal evidence I constantly see is that there is a lack of consistent support to new mothers both at the hospital and in the critical days and weeks after birth.

So, this is a very timely new development indeed. Quoting Prof Alan Lucas, who has led the fundraising for the new centre, 'Most parents want and need nutritional advice and there is great concern about obesity. But there is also informed concern about how nutrition and growth in early life affects long term health, such as risks of heart attack, and mental ability. For example, ‘slow grown’ babies appear to have lower risk of heart disease and diabetes in later life. Feeding in the first few weeks appears significantly to affect adult health. New research is changing our ideas and this must be accurately conveyed to parents.

“Almost every sick baby in neonatal intensive care has crucial nutritional problems – and the way they are handled can have a profound effect on their health in later life, emphasising the need for high quality practice." '

I take it 'slow grown' means breastfed. You can't fail to notice all the little 'michelin man' chubby babies out there who are formula fed and positively rolling in fat compared to their sleeker breastfed counterparts. I'd like Prof Lucas or one of his colleagues to do us all a big favour and translate some of his most compelling research on the topic into everyday terms for us proles to understand. I'll help get the facts out there. I'll do anything I can to get the message out. When I was thinking about the key policy makers and purse string holders within our health service, I couldn't help but speculate on how many of them were breastfed themselves. Many would have been products of our first 'big formula experiment' and I guess the fact that their own parents bottlefed them (and so they'd be more likely to bottlefeed their own children) means that they might have grown up with very few breastfeeding role models. So to admit not only that breastfeeding is 'best' for long term health, but also that artificial feeding is worse (as if bf is the physiological norm, then formula is subnormal and has negative health impact) would be admitting a flaw in themselves, or facing up to the idea that they might have 'damaged' their own children. And that would be hard, right? Am I being cynical, yes. Speculative, yes. Off the mark? You tell me. Check out my 'manifesto' here.

Wednesday, July 05, 2006

I am a hungry baby. Mama! No! not the formula! Eeek. Zonk.


Well hello.

So, I'm Jo and this is a blog about something that's been bothering me for a while. It's been building up in my heart and head, and keeping me awake at night. It got to the point where I knew I had to act, so, together with my dear friend Amie, I've set up a website called www.milkofhumankindness.org.uk. It's a medialab, collaboration, resource centre all rolled into one (but it's only an ickle baby at the moment). What's it for? Well, to take a pickaxe to the ginormous wall of ignorance, misinformation and downright stigma attached to parents who choose to breastfeed, who choose, in spite of *advice* from certain health *professionals* to do this to give their children the normal, natural superfood that is their birthright, and to spurn the overprocessed babyfood industry that proves such a gauntlet to run by throwing endless pots of money after new mums and dads.


Why the focus on infant nutrition? Well, there has been a lot of attention recently in the UK paid to school age children after our cheeky chap Jamie Oliver went and showed on national TV what a scandalous farce school dinners have become. This is great, and long overdue, and by no means happened overnight (as long serving campaigners like the Soil Association will vouch). But what about the babies? The first few days, weeks, months and years are so vital to health, both physical and mental. And somehow in the last couple of generations it has become *okay* to substitute a live and vital food (breastmilk) with the garbage that is touted as some kind of magic *formula*. So much so that mothers who do choose to breastfeed are vilified. What kind of insane universe is this?


So check out the site for our manifesto, and throw your welly in too if you want to contibute to the cause. See you later. xxx Jo