I am a hungry baby. Mama! No! not the formula! Eeek. Zonk.

Well hello.

So, I'm Jo and this is a blog about something that's been bothering me for a while. It's been building up in my heart and head, and keeping me awake at night. It got to the point where I knew I had to act, so, together with my dear friend Amie, I've set up a website called www.milkofhumankindness.org.uk. It's a medialab, collaboration, resource centre all rolled into one (but it's only an ickle baby at the moment). What's it for? Well, to take a pickaxe to the ginormous wall of ignorance, misinformation and downright stigma attached to parents who choose to breastfeed, who choose, in spite of *advice* from certain health *professionals* to do this to give their children the normal, natural superfood that is their birthright, and to spurn the overprocessed babyfood industry that proves such a gauntlet to run by throwing endless pots of money after new mums and dads.


Why the focus on infant nutrition? Well, there has been a lot of attention recently in the UK paid to school age children after our cheeky chap Jamie Oliver went and showed on national TV what a scandalous farce school dinners have become. This is great, and long overdue, and by no means happened overnight (as long serving campaigners like the Soil Association will vouch). But what about the babies? The first few days, weeks, months and years are so vital to health, both physical and mental. And somehow in the last couple of generations it has become *okay* to substitute a live and vital food (breastmilk) with the garbage that is touted as some kind of magic *formula*. So much so that mothers who do choose to breastfeed are vilified. What kind of insane universe is this?


So check out the site for our manifesto, and throw your welly in too if you want to contibute to the cause. See you later. xxx Jo