Icons for breastfeeding, birth of a strategy, musings and more.

After a frantically busy period (of little blogging, sorry) we are just taking time to assess our next steps. What is the best way to take our campaign forward? How can we best make breastfeeding normal and wean infants off a junk food culture? Our thoughts are heading more and more to a social enterprise, co-operative or business which has its own bona fide revenue and ability to grow, plough money back into our cause and raise the profile that way through its own success. We've got some cool ideas for products and services we know there is a demand for and our thoughts go a little like this: surely by serving a need by providing ethically sound, fashionable and desirable products and services that will in their own right act as messengers by their very existence (and success we hope), we are more likely to build exactly the type of organisation we would like to work in and could ourselves act as a role model. We would be able to provide resources for subcampaigns ourselves through apportioning profits directly, involve the community, and also reduce the need for restrictive (and prescriptive) grant dependency.

So we're doing our homework, talking seriously to a mentor, and trying to organise our thoughts and ever increasing web presence into a bold strategy. Oh, and in the meantime, I did this for fun: here's one of my entries to the Mothering magazine's call for a new universal breastfeeding icon. (The 'normal) is for dramatic effect and not part of the icon. What do you reckon?

Squids In!

Just a quick note to celebrate my new status as Squidoo Lensmaster. Oooooh! For the uninitiated, check it out using the button in the sidebar. Now that's progress, innit.
xox Jo